Anef Swim Launch: 15.4% Pre-Launch Leads

Fashion

A new brand has no sales history and no audience. Most pre-launch sites are just a placeholder page, and every visitor who lands before launch is lost. Anef needed people waiting on launch day, not an empty store.

Client: Anef
Industry: Fashion
Services: Web design, Lead generation
Year: 2025

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Results

Whatchanged

Anef · Fashion

Result 01

15.4%

Of pre-launch visitors signed up before the store opened

Result 02

2.5×

Email contacts in the first four months after launch

What we did

Theapproach

Before the store went live, we built a custom coming-soon page that collected sign-ups. More than 1 in 7 visitors joined the list before launch, an audience the brand would otherwise have missed. Those sign-ups became the audience for our launch emails. When the full Shopify store opened, it kept capturing leads, and within four months the email list had grown 2.5×.

01
Coming soonBuilt a custom pre-launch page that collected sign-ups from day one.
02
Store buildDesigned and built the full Shopify store, with sign-up capture.
03
LaunchOpened the store to a list of people already waiting for it.
04
GrowKept growing the list through the first four months after launch.