Who's behind

the work

Growing Digital is led by Philippos Pilakouris, working with brands across Cyprus and the UK, with trusted specialist partners when a project needs a bigger team.

Work with me ↗
Founder

Who youwork with

Philippos Pilakouris
Philippos Pilakouris
Founder & Digital Marketing Lead
Cyprus --:--UK --:--

I help small to medium brands scale through data-driven performance marketing and creative strategy. I work across Cyprus and the UK, and bring in trusted specialist partners when a project needs a bigger team.

Experience 5+ Years In digital marketing
Education Master'sDigital MarketingDistinction
Education Bachelor'sAccounting & Finance
Meta + GoogleShopify Builds
Us vs them

How wecompare

UsTraditional
Client log-in area for instant project updates (Feedback Studio) ✓ –
You work directly with the person doing the work ✓ –
No handovers between sales → account manager → delivery ✓ –
Senior-level execution ✓ –
Lower cost than agencies (no overhead pricing) ✓ –
Story

WhyGrowing Digital

Growing Digital is built around one idea: you should work directly with the person doing the work, at senior level, without paying for an agency's overheads.

So there are no handovers from sales to an account manager to whoever actually delivers. You have one point of contact who plans, builds and reports on your marketing, with trusted specialist partners brought in when a project needs them.

Philippos
How I work

How Iwork

  1. 01
    You work with me directlyNo account managers and no handovers. The person you speak to is the person doing the work.
  2. 02
    Data before spendEvery plan starts from your numbers, and every report says what changed and why.
  3. 03
    Specialists when it's neededTrusted partners join bigger projects, and I stay your single point of contact.
  4. 04
    Everything in one placeProgress, documents, sign-offs and meetings live in your client portal, not in email threads.
Brands I've worked with
OW.N SKNVERIS OfficialSunday in Lisboa
Work with me ↗See the client portal ↗
Case studies

Realresults

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Case 01 Result56–68% Open rate across campaignsThe list came from the coming-soon page we built for the store. We wrote to it with custom HTML emails. Newsletter-style sends showed the product and the influencers wearing it. Offer emails and pop-up announcements kept the build-up going. The...Read the case study ↗
Case 02 Result15.4% Of pre-launch visitors signed up before the store openedBefore the store went live, we built a custom coming-soon page that collected sign-ups. More than 1 in 7 visitors joined the list before launch, an audience the brand would otherwise have missed. Those sign-ups became the audience for our...Read the case study ↗
Case 03 Result33.9× Organic traffic in seven months (182 → 6,172)We set the SEO strategy for the new domain, made sure the move itself was done right, then kept building on it. Within seven months the new domain was bringing in more search traffic than the business had ever had.Read the case study ↗
Case 04 Result~10% Of site visitors gave their email to see prices New clientsWe built a price catalogue and put it behind an email sign-up. To see prices, visitors join the email list and the catalogue goes straight to their inbox. Every price check becomes a lead the practitioner can contact and book...Read the case study ↗
Case 05 Result4.0× Return on ad spend, including lifetime valueWe built a social media strategy and designed and edited the graphics for the clinic's channels. Views, engagement and enquiries from social all went up. On the paid side, we designed our own ad creatives and tested them across lookalike...Read the case study ↗
Case 06 Result6.9% Store conversion rate, up from 1.95% (Jan–Sep, year on year)We did a strategic redesign built around navigation. A proper homepage now shows every category and every brand the store carries. Banners send people somewhere useful, and the layout always makes the next click obvious. The store now makes more...Read the case study ↗
Case 07 Result2× Marketing-subscribed contacts in one yearA spin-the-wheel pop-up gives visitors a reward for their email. It was the brand's first lead-gen campaign that worked. We then fixed the pricing problem with a box calculator: customers build their bundle and enter their email to see the...Read the case study ↗