VERIS Official: Wix to Shopify Migration

Events & gifting

Custom boxes meant custom prices, so customers had to ask for a quote and most orders still happened offline. Only around 40% of their existing contact list was subscribed to marketing, making it difficult to consistently reach and nurture potential customers.

Client: VERIS Official
Industry: Events & gifting
Services: Web design, Lead generation, Email marketing
Year: 2025

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Results

Whatchanged

VERIS Official · Events & gifting

Result 01

2×

Marketing-subscribed contacts in one year

Result 02

+67%

Online revenue year on year

Result 03

Time spent on back-and-forth before each order

What we did

Theapproach

A spin-the-wheel pop-up gives visitors a reward for their email. It was the brand's first lead-gen campaign that worked. We then fixed the pricing problem with a box calculator: customers build their bundle and enter their email to see the final price. That one tool answers the pricing question and grows the list.

01
ReplatformRebuilt the store on Shopify, moving off Wix.
02
Spin to winLaunched a spin-the-wheel pop-up with a reward for signing up.
03
CalculatorBuilt a price calculator for custom bachelorette boxes.
04
Gate the priceAsked for an email to reveal the final price.

In their words

“My customers are loving the new calculator. They can build their box and see the price straight away, so I've cut out most of the back-and-forth I used to have with every order. Conversations are now half as long, and more of them end in a sale.”

Founder, VERIS Official

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