OW.N SKN Meta Ads Case Study: 4.0× ROAS

Aesthetics

The clinic needed a steady flow of new clients, not one-off spikes, at a cost that made sense over each client's lifetime. Its social channels weren't pulling their weight either: low reach, little engagement and few enquiries.

Client: OW.N SKN
Industry: Aesthetics
Services: Social media, Meta ads
Year: 2025

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Results

Whatchanged

OW.N SKN · Aesthetics

Result 01

4.0×

Return on ad spend, including lifetime value

Result 02

2.3×

Bookings over nine months

Result 03

+137%

New clients

Result 04

+9.9%

Average month-on-month growth in net bookings

What we did

Theapproach

We built a social media strategy and designed and edited the graphics for the clinic's channels. Views, engagement and enquiries from social all went up. On the paid side, we designed our own ad creatives and tested them across lookalike audiences, interest targeting and retargeting. Budget moved to the ads that booked the most clients for the least money, and the testing never stopped.

01
StrategyBuilt a social media plan around what the clinic's clients want to see.
02
ContentDesigned and edited the graphics for the clinic's social channels.
03
Creative testingDesigned ad creatives and tested several angles side by side.
04
AudiencesRan lookalikes, interest targeting and retargeting against each other.
05
OptimiseMoved spend to the lowest-cost, highest-booking ads, month after month.