Anef Swim Launch Emails: 68% Open Rate

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Fashion

A waitlist is only worth something if people still care when the doors open. The emails had to introduce a brand nobody knew yet, show the product and give subscribers a reason to come back and buy on day one.

Client
Anef
Industry
Fashion
Services
Email marketing
Year
2025
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Results

Whatchanged

Anef · Fashion

Result 01
56–68%

Open rate across campaigns

Result 02
3–6%

Click rate

Result 03
28%

Peak click rate on a single email

Result 04
1–3%

Email conversion rate

What we did

Theapproach

The list came from the coming-soon page we built for the store. We wrote to it with custom HTML emails. Newsletter-style sends showed the product and the influencers wearing it. Offer emails and pop-up announcements kept the build-up going. The launch emails had every product clickable and shoppable in one click. Open rates stayed well above the industry average across every campaign.

Anef
  1. 01
    Pre-launchNewsletter-style emails featuring the product and the influencers wearing it.
  2. 02
    Build-upOffer emails and pop-up announcements to keep interest high.
  3. 03
    LaunchFull-collection emails with every product shoppable in one click.
The website

anef swimanefswim.com

Swimwear
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anef swim
More work

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Anef15.4% Of pre-launch visitors signed up before the store openedView ↗AnefFashionWeb designLead generation OW.N SKN~10% Of site visitors gave their email to see prices New clientsView ↗OW.N SKNAestheticsLead generationEmail marketing

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