Sunday in Lisboa Redesign: 3.5× Conversion

Fashion retail

The old site had no real homepage, just a few images. There were no banners and plenty of categories, but no clear way to move between them. People visited, browsed and left. Fewer than 2 in every 100 visitors bought anything.

Client: Sunday in Lisboa
Industry: Fashion retail
Services: Web design, SEO
Year: 2025-2026

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Results

Whatchanged

Sunday in Lisboa · Fashion retail

Result 01

6.9%

Store conversion rate, up from 1.95% (Jan–Sep, year on year)

Result 02

+56%

Sales, from 84 to 131 orders

Result 03

+12%

Revenue, Jan–Sep 2026 vs the same period in 2025

Result 04

−56%

Traffic needed: 4.3K visitors down to 1.9K, with more sales

What we did

Theapproach

We did a strategic redesign built around navigation. A proper homepage now shows every category and every brand the store carries. Banners send people somewhere useful, and the layout always makes the next click obvious. The store now makes more sales from less than half the traffic: conversion jumped from 1.95% to 6.89% and sales grew 56%.

01
AuditMapped every category and brand, and where shoppers were getting lost.
02
StructureRebuilt the navigation so every category and brand is easy to reach.
03
HomepageDesigned a real homepage with banners that lead into the catalogue.
04
MeasureCompared Jan–Sep 2026 with Jan–Sep 2025.