Domain Migration SEO: 33.9× Organic Traffic

Results below
Hair & beauty

A domain move can wipe out years of rankings overnight. The new domain started with almost no organic traffic, and every signal search engines rely on had to be carried over correctly.

Client
Leading UK wig supplier
Industry
Hair & beauty
Services
SEO
Year
2025
Results

Whatchanged

Leading UK wig supplier · Hair & beauty

Result 01
33.9×

Organic traffic in seven months (182 → 6,172)

Result 02
+265%

Ranking keywords (1,143 → 4,172)

Result 03
3.75×

Keywords in positions 1–3 (32 → 120)

Result 04
+71%

Domain authority (24 → 41)

What we did

Theapproach

We set the SEO strategy for the new domain, made sure the move itself was done right, then kept building on it. Within seven months the new domain was bringing in more search traffic than the business had ever had.

  1. 01
    MigrationMapped 301 redirects from every old URL so rankings and links carried over.
  2. 02
    TechnicalSet up sitemaps, indexing and Search Console, and fixed crawl errors on the new domain.
  3. 03
    ContentRewrote titles, meta and category copy around the keywords buyers actually search.
  4. 04
    AuthorityBuilt links to the new domain to grow its authority.

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